Lets keeps this short... make it long!

Randall McCarley of 14th Scout blogs today:

Long pages are considered an authority by both the search engines and the viewer. The standard rules for copywriting apply: write as much as needed but not one word more. A single comprehensive page gives people something to reference. It’s something that naturally gathers links!

I agree but you must ensure that your copy is not too long otherwise it bores your website visitor(s) and drives them away!

Nice post though Rand!

Cheers

ukdaz