Secrets of SEO poem

Secrets of SEO in four lines...

Look for keywords, in a dark bottomless dreary pit,
Apply those keywords, my friend, for that is the secret,
Test your keywords, is it giving you a hit?
Refine those keywords, otherwise your SEO work ain't worth ****

(I'll leave that last word to you)

Here ends the sermon.

(I'm well aware its a little more than keywords but heh I'm just having a little fun with ya)

Cheers

ukdaz