How to get the best from corporate blogging!
So you've set up a blog and now wondering where your visitors are?
I'm afraid to say you have your work cut out with blogging too... nothing in life is easy. Some make it look easy but it can't be to all.
The quickest way to get people to your blog is to tell your clients, suppliers, friends and family.
Then ensure your blog is informative and entertaining AND MAKE SURE YOU POST ONE ARTICLE A WEEK AT LEAST, THOUGH PREFERABLY ONE A DAY IS FAR, FAR BETTER.
The amount of times I have set up Blogs for others and they have started dead keen with their blogging and then 3 to 4 days later they've given up!
Why?
"Too much like hard work"
or
"Did not know what to blog about...."
Comments like the ones above are frequently heard.
If you're not sure what to blog about then let me suggest this:
Subscribe to Google News Alerts that deals with something in your industry and let Google email you once a day or once a week. Even as news happens if you feel so inclined. Take a news item, list it (properly paraphrased not just copied and passed off as your own), comment on it and ask others what they think OR take a news item and create your own article to educate and entertain (infotain then!) your readers.
Create your briefs short as you can and light hearted.
I personally avoid bad language and swearing. It's not big and it's not f*****g clever!!!
See? Even when asterisked out swearing lowers the tone of my message.
Swear by all means but I say keep that for your personal blog.
Another way is to generate as many keyword phrases as possible (around 30) and then create short articles around those. With 30 phrases that's 6 working weeks of daily content for your blog!
Blogging takes time - like a website (or fine wine - Ed) and it really is a case of garbage in and garbage out... so take a little care and patience when creating your blogs.
Happy blogging!
ukdaz
I'm afraid to say you have your work cut out with blogging too... nothing in life is easy. Some make it look easy but it can't be to all.
The quickest way to get people to your blog is to tell your clients, suppliers, friends and family.
Then ensure your blog is informative and entertaining AND MAKE SURE YOU POST ONE ARTICLE A WEEK AT LEAST, THOUGH PREFERABLY ONE A DAY IS FAR, FAR BETTER.
The amount of times I have set up Blogs for others and they have started dead keen with their blogging and then 3 to 4 days later they've given up!
Why?
"Too much like hard work"
or
"Did not know what to blog about...."
Comments like the ones above are frequently heard.
If you're not sure what to blog about then let me suggest this:
Subscribe to Google News Alerts that deals with something in your industry and let Google email you once a day or once a week. Even as news happens if you feel so inclined. Take a news item, list it (properly paraphrased not just copied and passed off as your own), comment on it and ask others what they think OR take a news item and create your own article to educate and entertain (infotain then!) your readers.
Create your briefs short as you can and light hearted.
I personally avoid bad language and swearing. It's not big and it's not f*****g clever!!!
See? Even when asterisked out swearing lowers the tone of my message.
Swear by all means but I say keep that for your personal blog.
Another way is to generate as many keyword phrases as possible (around 30) and then create short articles around those. With 30 phrases that's 6 working weeks of daily content for your blog!
Blogging takes time - like a website (or fine wine - Ed) and it really is a case of garbage in and garbage out... so take a little care and patience when creating your blogs.
Happy blogging!
ukdaz
posted by Darren Moloney at 7/03/2006 03:24:00 pm
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