Wednesday, July 05, 2006

Get your website listed in Google the easy way!

Your website not showing up in Google? Finding it more and more frustrating that your website cannot be found and is not bringing in those business enquiries that you hoped for?

Well there are some things you can do for yourself to get your website listed.

In my experience as a Web Optimisation Specialist and Consultant I know of a number of ways to get your site into Google and ethically and properly start the climb to the top of the search engine's rankings!

Before you submit your website to Google you will need to make sure your website not only meets their webmaster guidelines but also offers relevant, interesting content to your users.

Your website does offer great content doesn't it?

You'll have to compete with 8 billion other web pages in Google's index. If you're not offering relevant interesting content you are going to have to go back to the drawing board!

Research your keywords by looking at competitors sites and brainstorming to help identify niche keywords that will set you apart from your online competition. Or make use of professional keyword research tool such as Wordtracker.

Consider trying Google's free offering:

External Keyword Tool

The power of the knowing the right keywords is CRUCIAL to your online success.

You'll also need to ensure your website is:

* Structured correctly with a clear hierarchy
* Making good use of text links
* Text is being used rather than text embedded inside an image - Google cannot read the contents of an actual image
* Your title tags are unique and descriptive for each and every page
* A sitemap is included to link to every page online
* You include a robots.txt file to instruct Google's robots when they arrive at your site
* Links are all correct with no broken links to parts of your website that do not exist
* You have links from at least 3 to 4 established websites of a similar nature to yours

Now you can submit a new website to Google.

A couple more processes and you're almost done!

Apply to Google Sitemaps

Go now to Google Sitemaps and apply. Once your site is verified - this may take a little time - then you may use a third party tool such as Google Sitemap Generator Tool

This tool can generate an XML site map for you. Very simple and very easy.

You'll need to register for this tool though and then install it as an extension into Dreamweaver

A sitemap can help Google's robot analyse your site in greater depth. It is unlikely your site will be listed any quicker but the easier you can make life easier for Google...? It's up to you but I'd recommend you carry out this task.

Google Analytics

Register your website with Google Analytics. This can help measure your site's success online - be aware that because of high demand Google will send you an invitation in due course but this could take several weeks.

If your website is not of a high enough quality then don't expect Google to come back any time soon with an invitation.

"How soon will my site be listed?"

If you have identified and targeted focused keywords that Google's users are searching out yet very few websites are competing for then it's possible your site would gain a foothold in Google's organic search results reasonably quickly.

On the other hand if you're targeting keywords that have hundreds of thousands or even millions of websites competing to get listed on the first page of Google's results you've got your work cut out!

How to get in Google was written by Darren Moloney of All Things Web - for more tips and details on search engine optimisation check out: On-Seo Pond - an updated blog on web optimsation and internet marketing

read more | digg story