Wednesday, November 19, 2008

Improving Acceptance Rates on Emailed Link Requests

Everyone's at it and so am I.

Link building, for themselves or for clients.

But how many emails do you receive that you ignore because its an automated email link request or the request for a link is far more in their favour than it is in yours?

If thats the case then ask yourself how many of your email link requests are ignored because of the following:

  • Your Link request email is not personalised... you've emailed "to who it concerns", "webmaster" or worse not bothered at all
  • You did not even spend 60 seconds perusing the website you wish to have a link from so you have no clue to its quality
  • Your email did not provide your full contact address details
  • You did not specify the page you wish to have a link from (i.e. they have a links page then ask for it there, if not then why not suggest somewhere they can place your link for their website visitors benefit)
I have, over the years, figured out how to write an email requesting a link that right now is generating a 50% acceptance. It is written to demonstrate to the person I am contacting that I have viewed their website in detail, I honestly believe they offer an online resource that will be of use as a link on my (client's) website and that if they would like to link back to my site then for them to feel free to do so.

I do not assume they will link back because I "subtly threaten" to remove their link if they do not respond to my request. I detest this reciprocal link blackmail.

I am polite, courteous and respectful, I totally believe there is a person (aka the business owner) with emotions and feelings at the end of that website. Treat them in a decent, HUMANE way and they will respond and engage in a more positive manner.

Not all website owners will respond to my email, let alone link but this is just one example of an email I received this morning which shows that my request for a link via email can work:

Dear Darren,
This email makes a change from simply ditching link requests into my spam file! Thank you for the link which is appropriate and interesting. I will add your clients website to my links page.
Thank you for your courteous and practical approach.
If you are an SEO carrying out linkbuilding then remember the person you contact may well be impressed enough to actually ask you to work on their behalf for their SEO.

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