Tuesday, May 22, 2007

Hiding behind the anonymity of the Web

Imagine you meet someone at a show/seminar/conference who asks you for your contact details to email you their monthly newsletter.

Imagine you receive this email for about a year.

Imagine an invitation email comes in addressed to you personally asking if you might be interested in a small course on offer in a few weeks time. You decide you are up for it and register online through the emailer's website.

Imagine you complete the online form and 3 days later you still have had no response as to whether you are booked in on the 2 day course.

Imagine that you email the company involved and ask "Am I booked on the course?"

Imagine your buddy (who works weekends) has booked 3 days off from work to come along too.

Imagine you email the company again and ask for confirmation and wait another 3 days with still no response.

Then you decide to phone and suddenly realise there are no telephone numbers listed on the website or in any email communications to you.

Imagine you decide not to do business with this company due to no response and the only means of communication is via email only.

IMAGINE THAT IF YOU HAD A WEBSITE YOU WOULD ENSURE YOUR TELEPHONE NUMBER IS ON AT LEAST ONE PAGE!