If you're good at optimisation its not showing

I have a competitor who claims thousands of organic rankings in SEO when really all that I can see (based on my own detailed and careful research) is that Google Adwords is being heavily utilised instead.

I don't find them a threat mostly as bad vibes are filtering back through to me from clients of mine...

Don't claim to be heavily and expertly optimised if you can't put your money where your mouth is and prove it rather than just make really generic claims.

Using Adwords is not a substitute for claiming Page 1 rankings inside the SEO industry and my clients are finding this out very quickly...

Daz