Tuesday, September 12, 2006

No Sales? Increase conversions not traffic

Everyone wants more sales to their website, tell me a business owner who doesn't?

The following article from web expert Sophie Wegat hits the nail directly on the head below by stating its about the number of conversions not the traffic to the site that's important.

"In the last week or two I’ve chatted to a number of website owners about the lack of sales on their website. In each instance their first thought was to get more traffic.

I explained to them that just throwing more traffic at the site would not necessarily increase the amount of sales, at least not significantly. If you’re already getting traffic and no sales I’d be looking at why your prospects aren’t buying. Some issues to consider:

* Your traffic isn’t targeted
* There’s problems with your website

Targeted Traffic

Is what you’re selling what you’re visitors are after? This is a good time to review your search engine optimisation (SEO), Pay Per Click (PPC) and other marketing initiatives to make sure you’re targeting the right people. Perhaps your visitors are expecting “genuine widgets” and you’re offering “generic widgets”.

Website Issues

Is your website compelling? Does it provide your users with a reason to buy from you? Is it easy to buy from you? Are your product/service descriptions informative?"

...continued, click here

You'll find loads of posts that help and some to get you thinking over on Sophie's blog - check it out today.