Wednesday, May 17, 2006

Disney and the power of their marketing

I am writing this blog whilst on holiday in Florida taking time out at Disney World.

And what a place it is.... being flung into space, being chased by a Yeti around Everest, shrunken to a tiny size, soaring over California, on safari in Africa through to hanging out in Mexico its a wonderfully great place.

Disney's marketing of the whole concept of Disney World is also fantastically effective too... just looking at their blurb on their leaflets through to viewing their presentation of the latest rides online turns a mature adult into a small kid who couldn't wait to get here!

Right I better get back to having fun on vacation...