Overdoing SEO...

I never seem to understand why people cannot carry out basic SEO without considering usability, accessibility and conversion factors.

Whats the point in optimizing a website if no-one is going to buy into what your website sells?

Plenty of sites can claim to be number whatever on Google's ranking but if not generating the £££ or $$$ for that matter then isn't it a waste of time?

Put yourself into your customers shoes, think carefully about the keywords you THINK they will use, carry out careful research on keywords using keyword research tools, plan FIRST and then implement on page seo, research off page seo and then plan a link strategy.

This is what is going to help you achieve significant results.

Just slapping in some keywords and altering the content on an "on a whim basis" is unlikely to be truly successful for you. Sure you might get lucky and hit the jackpot but I doubt it.

Professional SEO starts at the planning stage - I usually start on paper and then move to the computer and the web to further develop my plans. Only fools rush in....

Trust me get the SEO basics right and you're halfway there!

Cheers

ukdaz