Local Search... oh I see what you did there...

Looks like lots are jumping on the bandwagon talking about "Local Search" is going to be the next big thing (seems like conversions are slightly higher according to some, its highly possible).

I'm still going to suggest you also target phrases on a national or even global basis if you can cope with potential demand. Ranking for local search is easy but for some cities you may be barking up the wrong tree (especially if margins are low and demand is fierce) so make sure you cover off national search...