Monday, June 05, 2006

Size of the fight in the website

Had a thought over the weekend as having to come up with a "memory hook" for my business during presentations...

Suddenly struck me that old adage "Its not the size of the dog in a fight, its the size of the fight in the dog..." could be modded to suit my business.

So I've come up with

"Its not the size of the website in your marketing, its the size of the marketing in your website that counts"

Kinda has a ring to it don't you think?

Yes a bigger website (in terms of the number of overall pages) can help attract the search engines and increase your web ranking but will it turn visitors into $$$?

Lots of poorly written pages are not likely to convert into a successful sale.

With less pages your site can help visitors reach what they want quicker and more simply. Making this process of navigating your site easier together with execellent sales copy on the page has been proven to increase sales.

I know plenty of customers who have less than 10 pages for their websites and invest in online marketing on a regular basis to generate leads, enquiries and sales for their business and they are seeing some great returns.

So for your next website don't think about how much you have to invest in how big your website has to be but instead think about how online marketing (carried out carefully and correctly and at an affordable budget) could help your company generate even greater profits.